DJI keeps up relentless launch pace with two new drones

Civilian drone provider DJI released two new drones — the Mavic Pro Platinum and the Phantom 4 Pro Obsidian — and updates to its Spark drone earlier this month.

“DJI continuously looks for ways to improve its products and introduce new features, many of which are the result of the positive feedback and requests we received from customers around the world,” senior project manager Paul Pan said in a press release.

The design of the Mavic Pro Platinum builds on the existing Mavic Pro drone by adding 30 minutes of flying capability — an 11% gain in flight time — and reducing the noise power by 60%, achieved with electronic speed controllers and upgraded propellers. The new Phantom 4 Pro Obsidian features a new, more professional design for individuals interested in using the machine for professional photography purposes.

DJI also introduced new capabilities for its gesture-controlled Spark drone, including the Sphere mode that takes panoramic images, a new gesture to control video recording, launch stabilization optimization and greater control accuracy, among other photography features.

“Starting with our Osmo Mobile Silver handheld stabilizer, DJI has been expanding its product variations to meet the different lifestyles and needs of consumers. Similarly, we’ve done the same with two of the most iconic DJI drone products, the Mavic Pro and Phantom 4 Pro,” Pan said. “The Spark’s newly added ‘Sphere’ mode will also introduce a new way for people to experience the fun of aerial photography.”

DJI maintains its position as a top drone producer with its consistent product development. The company continues improving its drones and selling new ones at the same price point as older versions while dropping the prices of older models. This is possible due to the fact that DJI is strategically located in the same locale as its sub-contractors.

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