Allied Electronics & Automation, a trading brand of RS Group plc, a global omni-channel provider of product and service solutions, is rebranding itself as “RS” in the first quarter of 2023.
The company said that the name change is part of an overall rebranding strategy to establish a better connection across RS Group’s products and services. Executives feel that having one global RS brand will deliver efficiency, value, and scalability to stakeholders worldwide.
“This marks the beginning of an exciting new chapter for us,” said Lindsley Ruth, CEO of Allied’s parent company, RS Group plc. “Today, Allied is known as a leading supplier of products and services to the North American Industrial automation, control, and electronics markets. Aligning all of our businesses under RS Group allows us to operate as a single global integrated solutions partner, expanding our value proposition and making it easier for our customers and suppliers to do business with us.”
Allied Electronics & Automation
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