Avery Dennison recently achieved BioPreferred Certification from the U.S. Department of Agriculture (USDA) for C4500 — a new hot-melt adhesive offering brands new opportunities to promote sustainable packaging to its customers by replacing petroleum-derived products with renewable agricultural resources.
In its 2030 Sustainability Goals, Avery Dennison announced that 100% of its standard products will contain recycled or renewable content by 2030.
The USDA BioPreferred Certification program validates the bio-based content of products through third-party testing. Certified products can promote their bio-based content on product labels, providing consumers with reliable and accurate information on the sustainability of the products and packaging they are choosing.
The availability of certified hot-melt adhesive supports brand owners’ efforts to shift to materials that are better for the environment and more attractive to consumers without added costs.
The new adhesive is also part of the flagship Sustainable ADvantage product portfolio, which enables circularity, improves environmental performance, and facilitates transparency across the entire supply chain.
Engineered for cold-temperature performance, the new adhesive is suitable for a broad range of food and beverage applications including cold packaging, weigh scales, certain packaged foods, and functional beverages.
For converters, the C4500 adhesive produces 40% less “ooze,” making them easier to use and increasing operational efficiency without compromising speed, conversion or dispensing results. It is suitable for applications with cardboard, low surface energy substrates, rough or difficult-to-adhere surfaces, and cold environments such as chillers and freezers.
‘Biobased materials have a number of benefits over the petroleum-derived materials they replace and increasing our use of this renewable resource supports our commitment to environmental leadership,’ said Mark Miller, VP of marketing, Avery Dennison Label and Graphic Materials North America. ‘Our new hot melt adhesives are engineered to meet the needs of brands in fast-evolving industries, such as eCommerce and food and beverage, by delivering enhanced sustainability and improved cold temperature performance.’
Avery Dennison is a manufacturer and distributor of pressure-sensitive adhesive materials, branding labels and tags, RFID inlays, and specialty medical products. In its 2030 Sustainability Goals, the company announced that 100% of its standard products will contain recycled or renewable content by 2030. It is also working toward a goal of net-zero emissions by 2050.
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