Design World

  • Home
  • Technologies
    • 3D CAD
    • Electronics • electrical
    • Fastening & Joining
    • Factory automation
    • Linear Motion
    • Motion Control
    • Test & Measurement
    • Sensors
    • Fluid power
  • Learn
    • Ebooks / Tech Tips
    • Engineering Week
    • Future of Design Engineering
    • MC² Motion Control Classrooms
    • Podcasts
    • Videos
    • Webinars
  • LEAP AWARDS
  • Leadership
    • 2022 Voting
    • 2021 Winners
  • Design Guide Library
  • Resources
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Women in Engineering
  • Supplier Listings

CES: Is IoT Too Low-Concept for Consumers?

By atesmeh | January 7, 2015

Share

The Internet of Things will connect the world as never before — with all internet-ready devices and the supporting infrastructure — and the tech is burning up the 2015 International Consumer Electronics Show. But given that this is the Consumer Electronics Show, I’m forced to ponder whether IoT is too low-concept for the average Joe.

Read: CES 2015 will be the Internet of Things’ coming-out party

Most ECN readers have a decent grasp of IoT and its potential — particularly in the industrial space — but the tech is a much harder sell to consumers than 2015’s other buzzwords, such as 4K.

LG opened its press conference with a comprehensive introduction to IoT and its consumer applications, Panasonic sold its vision of the smart home, with smart energy powering smart white goods and Wi-Fi-connected; and Samsung pushed its comprehensive suite of IoT devices and technology.

The South Korean tech giant claimed that 32% of customers want smart home tech, but only 2% have it. Samsung also believes that all TVs will eventually be smarts TVs (just as color TV is the norm), and by 2017, 90% of all Samsung products will be IoT devices.

I see a disconnect between ambitious soothsaying from tech conglomerates and the consumer end of the bargain. 4K is a comparatively easy sell (i.e. buy the newest 4K TV), but IoT is selling a concept — a low-concept — rather than a specific product, and it’s harder to buy into a concept than a visibly improved product.

Consumers need a firm grasp of IoT’s specific applications and the most consumer-friendly iterations of the tech before they can fully commit — this could explain Samsung’s curious statistic. Consumers are excited about IoT, but don’t fully understand it or know how to buy it (hence the microscopic 2% ownership).


Filed Under: M2M (machine to machine)

 

Related Articles Read More >

Part 6: IDE and other software for connectivity and IoT design work
Part 4: Edge computing and gateways proliferate for industrial machinery
Part 3: Trends in Ethernet, PoE, IO-Link, HIPERFACE, and single-cable solutions
Machine Learning for Sensors

DESIGN GUIDE LIBRARY

“motion

Enews Sign Up

Motion Control Classroom

Design World Digital Edition

cover

Browse the most current issue of Design World and back issues in an easy to use high quality format. Clip, share and download with the leading design engineering magazine today.

EDABoard the Forum for Electronics

Top global problem solving EE forum covering Microcontrollers, DSP, Networking, Analog and Digital Design, RF, Power Electronics, PCB Routing and much more

EDABoard: Forum for electronics

Sponsored Content

  • Global supply needs drive increased manufacturing footprint development
  • How to Increase Rotational Capacity for a Retaining Ring
  • Cordis high resolution electronic proportional pressure controls
  • WAGO’s custom designed interface wiring system making industrial applications easier
  • 10 Reasons to Specify Valve Manifolds
  • Case study: How a 3D-printed tool saved thousands of hours and dollars

Design World Podcasts

May 17, 2022
Another view on additive and the aerospace industry
See More >
Engineering Exchange

The Engineering Exchange is a global educational networking community for engineers.

Connect, share, and learn today »

Design World
  • Advertising
  • About us
  • Contact
  • Manage your Design World Subscription
  • Subscribe
  • Design World Digital Network
  • Engineering White Papers
  • LEAP AWARDS

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search Design World

  • Home
  • Technologies
    • 3D CAD
    • Electronics • electrical
    • Fastening & Joining
    • Factory automation
    • Linear Motion
    • Motion Control
    • Test & Measurement
    • Sensors
    • Fluid power
  • Learn
    • Ebooks / Tech Tips
    • Engineering Week
    • Future of Design Engineering
    • MC² Motion Control Classrooms
    • Podcasts
    • Videos
    • Webinars
  • LEAP AWARDS
  • Leadership
    • 2022 Voting
    • 2021 Winners
  • Design Guide Library
  • Resources
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Women in Engineering
  • Supplier Listings