The partnership enables Chyron (NASDAQ: CHYR) to integrate and co-market virtual set technology across its existing graphics platforms. The resulting solutions will allow Chyron to offer a broader based line of products offering increased ROI to clients.
“We have been watching this technology very carefully and believe that now the time is right to integrate graphics and virtual sets and introduce a comprehensive, integrated, workflow package to the market,” said Kevin Prince Chyron’s Senior Vice President & Chief Operating Officer. “As our industry transitions from SD to HD budgets are being squeezed, our goal at Chyron is to offer clients systems with at least a 5:1 financial benefit. Combined with the NeuroTV trackless technology, these products fit our core goals and provide our clients with alternative technology while fitting with standard workflows.”
NeuroTV’s virtual set technology is an emerging solution that generates real time 3D sets, animations, interactive characters and now graphics. While virtual set technology is still in its infancy in the US, both companies believe that the current industry atmosphere and new technology makes adoption increasingly attractive.
NeuroTV will be demonstrated at NAB on the Chyron booth SL1420.
Chyron
www.chyron.com
::Design World::
Filed Under: Software • simulation, ENGINEERING SOFTWARE