Wireless multicast company Expway on Tuesday unveiled a new solution for Content Delivery Networks (CDN) designed to alleviate bottlenecks and optimize delivery in the last mobile mile.
The solution, called FastLane, uses LTE Broadcast to free up bandwidth by sending out one video broadcast to multiple users rather than sending the same content to many users individually. The broadcast can be delivered to one thousand users or more, Expway said.
Expway said FastLane is made up of the company’s existing BMSC, BPM and Device Middleware products paired with a new product called the Device Agent.
In addition to freeing up bandwidth, Expway said the solution allows operators to provide users with higher quality, high-bandwidth videos.
FastLane also utilizes multicast dynamic switching and pre-emptive caching, the latter of which can be used to send large content files out to mobile users during off-peak times in anticipation of the content’s actual consumption.
Expway’s Director of Marketing Terry Costa said advance caching can be particularly useful in instances where operators know many users will be watching the same content, as with breaking news or the premier of a popular series.
“LTE broadcast when properly used will allow all this (Over-the-Top) content to be properly managed to the benefit of everybody,” Expway co-founder and CMO Claude Seyrat said. “Everybody in the value chain has interest in doing so.
Seyrat said the key products that make up the FastLane CDN solution are already being used by tier-1 operators like Verizon, but predicted the solution will increasingly be deployed by other operators to accommodate the demands of content delivery that come with services like T-Mobile’s Binge On.
Filed Under: Infrastructure
