Shaving products maker Gillette is leveraging 3D printing technology to enable users to apply a personal touch to the generic razor handle. Dubbed Razor Maker™: powered by Gillette®, this new platform leverages technology from 3D-printing powerhouse Formlabs to offer a series of customizable 3D-printed handles, matching advanced manufacturing with consumers’ desire to have completely unique and personalized products.
Consumers can create their own 3D-printed razor handle by visiting http://razor-maker.com. Once there, visitors choose from a range of 48 designs so intricate they can only be produced using 3D-printing technology. After selecting the handle, consumers personalize it further by choosing from seven color options (black, white, red, blue, green, grey and chrome) and by adding text to the design. Handles can accommodate either Gillette’s MACH3 or Fusion5 ProGlide razor cartridges.
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