Brand owners who collaborate with PolyOne have access to Gravi-Tech density-modified formulations, metallic-effect GLS thermoplastic elastomers (TPEs) and InVisiOSM color and design services. The resulting caps and closures not only elevate packaging quality, but they also contribute to sensory branding experiences involving sight, touch and sound.
For example, Gravi-Tech formulations impart weight, sound and a metallic finish to caps and closures for both cosmetics and spirits applications, while removing the secondary operations and constraints that traditional metals require. Similarly, metallic-effect GLS TPEs are used in cosmetic closures and applicators through an overmolding process, which eliminates the time and cost associated with secondary operations and assembly. In addition, InVisiOSM designers work with brand owners to fabricate new color ranges and adapt existing color palettes to bring the brand’s vision to life.
PolyOne will exhibit at Luxe Pack New York 2016 in booth B303.