Marietta, GA — Hang tags and product labels, which are two classic tools in the mix of packaging elements, have been given innovative new twists by Graphic Packaging International, Inc. — and now these techniques are on prominent display at the prestigious Pack Expo being held October 5 — 7, 2009 in Las Vegas.
“Retail means detail — that’s why we’ve developed two new tools to give consumer goods manufacturers an important competitive edge in today’s crowded marketplace,” says Charles Brignac, Marketing Manager of Business Development for Atlanta-based Graphic Packaging International, Inc., a subsidiary of Graphic Packaging Holding Company (NYSE: GPK).
First, there is the ElastiTag® Applicator — developed by Graphic Packaging in collaboration with Bedford Industries of Minnesota — which allows ElastiTag® hang tags to be applied easily, quickly, and cost-effectively to any necked bottle, can, or container at speeds of up to 450 tags per minute.
The ElastiTag® Applicator does not require extensive or expensive additional equipment. With a compact footprint of 12 feet long by 5 feet wide by 7½ feet tall, it simply rolls up to the existing conveyor. Additional benefits include quick changeover with minimal retooling plus remote troubleshooting which results in less downtime, reduced service calls, and more production time.
Graphic Packaging’s other packaging enhancement on display at Pack Expo is the DI-NA-CAL® Heat Transfer Label system. Heat Transfer Labels offer “see-through” label technology for high-impact shelf appeal. The DI-NA-CAL® technology which features bold and crisp gravure and flexo printing, also marks a revolutionary breakthrough with its variable printing options for short runs. In addition to these exciting label options other label products featured will be water resistant film labels; insulated labels for hot and cold food or beverages; and metalized film labels.
These applications will be on display during Pack Expo at Graphic Packaging’s booth C2600. Also available will be representatives of Graphic Packaging’s contract services group to illustrate their ability to provide customized manufacturing solutions for products that do not fit core manufacturing capabilities. Whether launching a new product, a high profile promotion or any of the great new capabilities offered by Graphic Packaging, outsourcing is often the most efficient route to take. Graphic Packaging’s contract services group provides an optimal blend of labor, quality control, specialized equipment, manufacturing expertise and turnkey services to get a product to the marketplace.
Graphic Packaging International, Inc.
Filed Under: Packaging