Amazon wants you to make an offer sellers won’t want to refuse.
For the first time, the largest U.S. online retailer is letting some third-party sellers offer an option where interested buyers can make an offer on an item lower than the listed price. The seller can then accept, counter or reject the offer. The new service comes in the midst of the busy holiday shopping season, which can account for 20 percent of a retailer’s annual revenue.
About 150,000 of the millions of items for sale on Amazon are eligible for the service, but that will expand to more third-party sellers in 2015. It is not available for the items that Amazon sells directly.
Filed Under: M2M (machine to machine)