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Minkoff Moves into 3D Prints, Wearable Technology

By atesmeh | September 7, 2014

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New York (AP) — How’s this for a young fashionista’s dream accessory: A studded bracelet that also serves as a phone charger?

That was just one of many millennial-friendly concepts introduced Friday at Rebecca Minkoff’s Fashion Week show, always an event that draws a posse of young starlets. This year, attendees included Zosia Mamet of HBOs “Girls,” along with actresses AnnaSophia Robb and Victoria Justice.

Justice happily took a selfie or two with her 3D glasses, provided by Minkoff to audience members so they could inspect the final five looks on her runway. The looks all featured what the designer calls a 3D print, which changed when examined with the glasses (in truth, the effect worked much better in close-up backstage than on the runway, where the models were too far away and moving too fast.)

The crowd was also treated to sparkly black iPhone cases, and live music from a young rock band.

Backstage before the show, in black jeans and Nike sneakers, Minkoff said her collection this year was inspired by the late fashion photographer Deborah Turbeville, known for transforming the art form into something more moody and avant-garde.

The collection, aimed chiefly at younger women, featured breezy looks, many with lace or ruffled hems or broad stripes. As for shoes — every millennial fashionista’s best friend — Minkoff’s were covered with studs. “Not too feminine,” she said. “Something with an edge.”

As for that phone-charger bracelet, it wasn’t shown on the runway, but Minkoff described it backstage as part of her move into wearable technology, an emerging theme this Fashion Week.


Filed Under: M2M (machine to machine)

 

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