Design World

  • Home
  • Technologies
    • 3D CAD
    • Electronics • electrical
    • Fastening & Joining
    • Factory automation
    • Linear Motion
    • Motion Control
    • Test & Measurement
    • Sensors
    • Fluid power
  • Learn
    • Ebooks / Tech Tips
    • Engineering Week
    • Future of Design Engineering
    • MC² Motion Control Classrooms
    • Podcasts
    • Videos
    • Webinars
  • LEAP AWARDS
  • Leadership
    • 2022 Voting
    • 2021 Winners
  • Design Guide Library
  • Resources
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Women in Engineering
  • Supplier Listings

Newton Running Partners With Milestone Sports to Offer Wearable Marketing Platform

By The Associated Press | January 21, 2016

Share

Newton Running, a leading performance running shoe brand, andMilestone Sports, a leading sports tech company focused on connecting retailers and brands to consumers through wearable devices, are proud to announce the pilot of the industry’s first Wearable Marketing Platform enabled by the MilestonePod.

The platform collects comprehensive run and walk data from the MilestonePod, a small and inexpensive sensor that attaches to the consumer’s running shoe, giving Newton Running the ability to deliver highly personalized and value-added messages based on individual real-time, and real-life usage of their product. Such messaging can include proper shoe replacement and fit recommendations, coaching tips to improve running performance and health, special offers, product announcements, and other rewards.

The Wearable Marketing Platform is a win for consumers. A runner can get data beyond what is available from his or her GPS watch or phone app. These unique foot-based metrics include foot strike (heel/mid/toe), rate of impact, cadence, stride length and ground contact time to improve running efficiency over time. Not only is the user educated and motivated by unique running form metrics and insights, but they find a brand’s messaging more valuable as it is both timely and personalized. The MilestonePod is also user-friendly and seamlessly fits into the consumer’s current running or walking habits. Simply lace it on the shoe and go; no need to recharge, use a GPS signal, carry a phone or push buttons.

“More than ever, consumers want to feel a sense of community. They want to feel like a brand still cares about them after the point of sale,” said Craig Heisner, President of Newton Running. “Milestone Sports’ affordable and accessible technology allows us to quickly and easily test what we think is the next generation of customer engagement and belonging.”

The platform will also allow Newton Running to see, for the first time, exactly how runners are performing in their Newton shoes, both daily and over time. Newton Running will launch the MilestonePod on its website beginning January 21, 2016. The Pod will be a significant component of the Gravity V launch in early February as well, creating the opportunity for Newton Running to begin a conversation with buyers of the all-new Gravity V.

“Milestone Sports believes that wearable marketing is the future of brand and retailer loyalty programs and we are proud to launch this pilot with the forward thinkers at Newton Running,” added Jason Kaplan, CEO of Milestone Sports. “As a young company, we are currently focused on running and walking, but testing for other sports is already underway. Low cost sensors that automatically provide mutually beneficial data to both the user and the brand or retailer is the future of customer loyalty and engagement. Our Wearable Marketing Platform makes the previously unattainable goal of one-to-one marketing a reality.”


Filed Under: M2M (machine to machine)

 

Related Articles Read More >

Part 6: IDE and other software for connectivity and IoT design work
Part 4: Edge computing and gateways proliferate for industrial machinery
Part 3: Trends in Ethernet, PoE, IO-Link, HIPERFACE, and single-cable solutions
Machine Learning for Sensors

DESIGN GUIDE LIBRARY

“motion

Enews Sign Up

Motion Control Classroom

Design World Digital Edition

cover

Browse the most current issue of Design World and back issues in an easy to use high quality format. Clip, share and download with the leading design engineering magazine today.

EDABoard the Forum for Electronics

Top global problem solving EE forum covering Microcontrollers, DSP, Networking, Analog and Digital Design, RF, Power Electronics, PCB Routing and much more

EDABoard: Forum for electronics

Sponsored Content

  • Renishaw next-generation FORTiS™ enclosed linear encoders offer enhanced metrology and reliability for machine tools
  • WAGO’s smartDESIGNER Online Provides Seamless Progression for Projects
  • Epoxy Certified for UL 1203 Standard
  • The Importance of Industrial Cable Resistance to Chemicals and Oils
  • Optimize, streamline and increase production capacity with pallet-handling conveyor systems
  • Global supply needs drive increased manufacturing footprint development

Design World Podcasts

June 12, 2022
How to avoid over engineering a part
See More >
Engineering Exchange

The Engineering Exchange is a global educational networking community for engineers.

Connect, share, and learn today »

Design World
  • Advertising
  • About us
  • Contact
  • Manage your Design World Subscription
  • Subscribe
  • Design World Digital Network
  • Engineering White Papers
  • LEAP AWARDS

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search Design World

  • Home
  • Technologies
    • 3D CAD
    • Electronics • electrical
    • Fastening & Joining
    • Factory automation
    • Linear Motion
    • Motion Control
    • Test & Measurement
    • Sensors
    • Fluid power
  • Learn
    • Ebooks / Tech Tips
    • Engineering Week
    • Future of Design Engineering
    • MC² Motion Control Classrooms
    • Podcasts
    • Videos
    • Webinars
  • LEAP AWARDS
  • Leadership
    • 2022 Voting
    • 2021 Winners
  • Design Guide Library
  • Resources
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Women in Engineering
  • Supplier Listings