O+P, Brescia, Italy, has unveiled a third international location. After opening two branches in China and the United States over the last five years, O+P is fortifying its presence in the Indian market, the second fastest growing economy in the world after China. The choice fell on India for the great growth and development of resources opportunities it is capable of offering.
Created with the aim of directly managing sales activities locally and identifying new strategic assets, O+P India Private Limited was inaugurated last April in New Delhi, the capital city of the country to the north of central India and the third largest city in the world. The new Indian branch, which will work closely with the headquarters in Brescia, features a showroom complete with a selection of machines and equipment available in the catalogue.
O+P’s internationalization project set off in 2011 when the company opened its first branch abroad in Shanghai. Next came the inauguration of the Massachusetts branch, a reference point for the American and Canadian markets. Today, opening a new direct distribution chain in the Indian subcontinent means laying the foundation for further penetration into the Asian market.