
The Krispy Kreme store in New York’s Times Square features a vertical cooling conveyor that was engineered and built by the company entirely in-house. Control integration was provided by Think PLC automation consultants using Siemens drives and controls.
From its early beginnings, the Krispy Kreme company has designed and built the proprietary machines that have given “rise” to their equally safeguarded doughnut recipe. The company’s headquarters in Winston Salem, NC., is where a 105,000 square foot manufacturing facility houses research, design, testing, engineering, and production.
The machines and processing equipment being built there use Siemens drives and controls, collaboratively integrated by Think PLC, the automation engineering partner to Krispy Kreme.
“In my 20 years of experience, I’ve never seen an end-user build such high-quality machines in-house like they do,” said Bobby Cole, president of Think PLC. “They engineer and manufacture all of their production machines, from the extruders and conveyors through to the packaging.”
Every Krispy Kreme store is a high-tech doughnut manufacturing facility. The speed at which an extruded doughnut moves through the store is a very, very big deal, Cole said. Throughout the process, the shortening is kept within an exact range of temperature. Doughnuts are cooked on both sides for a precise number of seconds on each side — the cooling conveyor cycles through the store at a set number of minutes.
Patrick Betson is Krispy Kreme’s director of equipment manufacturing. Having gathered insights from the company’s service technicians, store managers, and customers, he had initiated a range of improvements leading to increased uptime and mean time between failure. Those early strides pointed to the need for the latest drive technology, related software conversions, and safety integration.

John Priddy, Krispy Kreme Fabrication Manager, installs a newly developed G120 kit into the fryer section of a doughnut machine.
“Before there was much publicity about Industry 4.0 and IoT, Bobby Cole and I often talked about the data that could be generated by more advanced machine monitoring,” said Betson. “It became increasingly clear that by integrating the latest Siemens drives and controls on our machines and connecting them using Profinet communications, we could start putting that data to work.”
Krispy Kreme’s decision to use Siemens control automation would support an aggressive roll-out of new stores and the swift retrofitting of existing stores. Integrating the latest Siemens variable frequency drive (VFD) technology was an easy decision. The hard part would be to figure out how to conduct those retrofits in the shortest and most cost-efficient way in over 600 stores worldwide.
That’s when Betson and Bobby Cole came up with the idea of a retrofit kit, one that would enable every store to quickly add new components and software to existing hardware, making massive technology conversion acceptable to all, and therefore actionable in short order.

The integration of the Siemens SINAMICS G120 drive is essential to the retrofit strategy developed by Patrick Betson (left), Krispy Kreme’s director of equipment manufacturing, and Bobby Cole, president of automation consultancy Think PLC.
Bobby Cole said the concept of a kit was inspired by the realization that while the Siemens drives and controls installed around 2001 were now starting to show their age, they all shared a farsighted onboard feature: an SD card. This would prove to be a time-saving, cost-cutting advantage because the SD cards in the older Siemens drives and PLCs have been maintained to match each store’s unique set of machining and processing parameters.
In addition, each kit would include all that was needed for a local contractor to upgrade the legacy control panels, including parts for safety and power wiring. A bill of material having 15 parts would be reduced to seven. This would mean fewer parts to wear, troubleshoot, and stock in the future.
“The main purpose of the kit was to replace the older Siemens Micromaster drives with their SINAMICS G120 drives,” Cole explains. “The SD card in the kit has software that we modified, and with a couple flips of some switches, the drive is automatically programmed. Someone with absolutely no control experience can reload the new software into the new drives and the new PLCs.”
To prove the retrofit kit concept, Krispy Kreme and Think PLC tested the kit’s installation and use in their manufacturing plant in Winston Salem, followed by tests at various stores in the region. The new drives and PLCs were installed smoothly. Their SD cards automatically updated and matched all previous store parameters. After two months, the stores reported the trial a success. But to further test the concept themselves, Cole and Betson made a whirlwind trip to retrofit every store in Australia over five days using the kits.
The retrofit kit concept had worked. It enables a store to replace its drives and controls in about two hours. This compared to the hours invoiced by a control technician to travel to a Krispy Kreme store to do the same. A time/cost difference that would be even greater were the SD card not a feature of the Siemens drives and PLCs, Cole said.

Retrofitting with ease: Betson and Cole found that they could retrofit every store in Australia in five days using their technology retrofit kit concept.
During the doughnut frying process, the efficient pumping of heated shortening is critical to maintaining optimal doughnut quality and product count. When the flow rate is not at the desired constant, the wide range of viscosity becomes a problem. The melted shortening will not be filtered of dough bits and pieces. Temperature variances will soon occur, causing hot spots at any point in the frying process, including inside the fryer vat itself.
Behind the scenes, the Siemens SINAMICS G120 drive addresses all of these pump motor concerns while visually reporting the operational status of each motor. Moreover, the drive ensures that all of the pump motors are keeping their cool, below the threshold for heat damage.
In many pumping applications, motor overheating is probably the number one service issue, Cole said. That problem is being removed by the drive’s ability to set and hold a curve that assures the most efficient flow, at a low speed and at a high speed, from 7 hertz to 90 hertz. The accuracy of the fry time is also being increased by 12%, resulting in a more consistent product with less waste yield.
“A big advantage of the drive is that it can run a motor slow without the usual rise in motor temp,” Cole explains. “When you run a motor at very low hertz, it generates a lot of eddy current. It gets so hot that you can’t touch the motor. And when you overheat the laminations of a motor, you greatly decrease the life of the motor. But we can monitor each drive through the Siemens TIA (Totally Integrated Automation) portal. We’ve seen the amperage reduced by almost 17%, and the motor’s temperature reduced by 34%. We expect this will more than double the life expectancy of every pump.”
The successful grand opening of the Krispy Kreme store in New York’s Times Square was not without the occasional behind-the-scenes drama for new store commissioning. A sudden pumping issue, it was the kind of problem that can happen at any hour, at any of the 500-plus global stores owned by the company. But it is also a concern that can be quickly solved on-site – or from thousands of miles away.
“The situation was addressed in a matter of minutes,” said Bobby Cole. “I just went online through the Siemens secure TIA portal to see what the Siemens G-120 drive was showing me. While setting up one of the machines, a motor had been miswired. I could quickly tell the local setup contractor where to look.”
Cole likens the TIA portal experience to standing in the store at the drive’s operator interface. When you open the door to the drive, a large display presents any fault messages. Select a fault message, and you are given the related fault code that you would in the past need to look up in the user’s manual. Now, all of the information you need, the details, what to check, how to reset, are on the display. Diagnostic screens help you debug the problem. And beyond this, faults and alarms can be data logged in the cloud. Trends can be studied over the course of a year. Faults for a particular machine can be identified and addressed. A shortening pump that is tripping more often can be replaced during the store’s next on-site inspection.
“I can, on my mobile phone right now, pull up a store in another country,” Cole said. “I can look at how many cuts were made on the extruder today. I can look at how many faults occurred throughout the day on that machine.’”
The SINAMICS G120 drive supports the design of machines and processes that have triple-quadruple redundancy, said Bobby Cole. Especially in areas where the fryer is exposed, employee safety is being reinforced. The new drives and PLCs being retrofitted into every store integrate with the existing Siemens safety monitoring circuitry, inclusive of automated safety mechanisms and E-stop buttons. For example, if a hose were to break on the shortening pump, the flow stops within 100 milliseconds, Cole said.
Patrick Betson sees the big picture being made clear by the data now flowing through the Siemens TIA portal. Along with the ability to remotely use each store’s data to plan for machine maintenance and prevention, the data can routinely be studied to measure and improve the design of the company’s machines and processes.
Having anticipated the emergence of Industry 4.0 and IoT, he now also sees how data can guide employee training and best practices for human-machine interaction. Continuous improvement and operational excellence can be studiously amplified store-wide and in stores worldwide.
“The data we are capturing now and hereafter strengthens us in many ways,” Betson said. “It’s important to us as a machine builder because it also reinforces our culture and Krispy Kreme’s identity in our global marketplace.”
Siemens
www.siemens.com/global
Filed Under: PLCs + PACs