Skype is using data from a Zogby survey to boost its call for carriers, device makers and software companies to work together to deliver what consumers want.
The company points to a recent Zogby survey showing that most mobile users still perceive a gap between the purpose and controllability of their computers versus their mobile devices. The gap correlates with the finding that the vast majority of mobile users do not yet download applications to their mobile devices.
Yet the same people expressed a strong desire to be able to choose mobile applications for themselves and not have their carriers decide what applications they can use, Skype says. The results also indicate that people will pay more for a device that will allow them to control the applications.
The study surveyed about 3,000 mobile users in four markets – the United States, United Kingdom, Japan and Spain – between December 2008 and February 2009.
Skype has a history of challenging the wireless industry.
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