DEARBORN, Mich. ‚â€” With its mission to inspire, support, and prepare young people to pursue careers in engineering-related fields, the Society of Manufacturing Engineers (SME) Education Foundation is used to supporting students. But its award from Google Grants‚â„¢, a program that gives free Google AdWords‚â„¢ advertising to registered 501(c)(3) organizations, is turning the tables on how the foundation broadcasts its mission. Students from Ann Arbor’s Community High School are supporting the foundation by maximizing its Google Grant.
The grant provides the SME Education Foundation with free Google AdWords advertisements alongside related search results on Google.com. The program uses the power of the Internet to help non-profit organizations achieve their goals by informing, engaging, and connecting with their constituents online. Since its inception in 2003, Google Grants has connected users with advertisements from more than 4,600 organizations worldwide.
For the foundation, the Google Grant will not only help broaden its marketing reach, but also give Community High School students unique opportunities to learn about the online advertising industry in a formal course. In this course, students act as Google advertising executives who create marketing plans intended to yield optimum search exposure and effective advertisements and click-through performance.
Google, Google AdWords and Google Grants are trademarks of Google Inc.
Filed Under: Student programs