CONCORD, MA – Three dudes walk into a trailer – and walk out winners.
Dassault Systèmes SolidWorks (DS SolidWorks) Corp.’s “3 Dudes Gone 3D” marketing program, created by Boston marketing firm Small Army, has won an Effie Award for marketing effectiveness in the “Computer Software” category. Effies are awarded by the independent organization Effie Worldwide, Inc. to recognize “the most significant achievement in marketing communications: ideas that work.” Other 2010 award recipients include IBM and PlayStation in the software category and Apple in the consumer technology category.
In less than six months, the “3 Dudes Gone 3D” website attracted more than 100,000 visitors who each spent close to seven minutes watching video shorts and posting comments. The shorts are at the core of the “3 Dudes Gone 3D” campaign. They depict three product designers – Stephen, Kish, and Bob – assigned to work together in a cramped expansion trailer because their company’s success has pushed them out of the main office. In between trying not to go stir crazy and extricating themselves from awkward social situations like a blown birthday greeting, the 3 dudes design products using SolidWorks® software. As they debate their designs’ merits, Stephen, Kish, and Bob discuss how SolidWorks software helps them design innovative products and avoid problems like a compressor failure that sunk Kish’s “robo fridge” idea before he started using SolidWorks. In addition to the software’s benefits, the campaign highlighted the value of the SolidWorks community, such as user groups and the 3D ContentCentral® software service that enables 3D models to be viewed, reconfigured, and downloaded.
DS SolidWorks actively engaged with bloggers, tweeters, and designers around the world who posted comments and reviews, causing the series to take off. Designers not only spent time with the series, but were asking for more.
The series was promoted via online advertising, print ads, YouTube trailers and, most importantly, by the product design community itself. The “3 Dudes” episodes and related content are available at: http://www.solidworks.com/pages/3dudes.
Dassault Systèmes SolidWorks Corp.
Filed Under: 3D CAD, Software