Southco Inc. has launched a global brand refresh initiative designed to provide our customers and the markets we serve with a more unified and compelling experience when interacting with our company. With this initiative, the company is continuing to build on the strong foundation of the Southco brand, and making an investment in Southco’s future growth and development as the global leader in engineered access solutions.
While the company logo itself remains intact, the graphical elements of the brand identity have been refreshed to represent Southco’s reputation as a premium quality provider of engineered access solutions. With more than 70 years of experience, Southco designs and manufactures the largest portfolio of access products in our respective industry. The clean lines of the products are reflected in our updated visual design scheme, which features a refined color palette and crisp, modern elements designed to inspire sustained confidence in the brand.
“This is an exciting time for Southco,” said Thomas Mehler, President. “Creating a premium customer experience is at the heart of everything that we do, and we are constantly evolving to better meet the needs of our customers. Our brand refresh initiative reflects who we are today, our capabilities as an access solutions provider and leader in engineering technology and manufacturing, and our vision for the future.”
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