TAG Heuer plans to bring a little bit of Swiss craftsmanship to Silicon Valley, as the watchmakers gears toward smartwatches.
The company will team up with Google and Intel to create a watch which will boast Intel technology and Android Wear.
“Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility,” said Jean-Claude Biver, president of the Watch Division LVMH Group and CEO of TAG Heuer. “Our collaboration provides a rich host of synergies, forming a win-win partnership, and the potential for our three companies is enormous.”
The watch will mold together TAG Heuer’s tradition of luxurious watches with Intel and Google’s new wave, ultra-innovative technology.
“By fusing beauty with technology, the Swiss watch has inspired generations of artists and engineers alike—including us at Google,” said David Singleton, director of engineering for Android Wear. “So we’re thrilled to be working with TAG Heuer and Intel to bring a unique blend of emotion and innovation to the luxury market. Together, and using the Android Wear platform, we can imagine a better, beautiful, smarter watch.”
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Filed Under: M2M (machine to machine)