Product designers and engineers are increasingly being asked by various downstream departments to create eye-catching visualizations of product designs to use in marketing and sales materials. Luxion, a leading developer of advanced rendering and lighting technology and maker of KeyShot, makes this task much easier. The company’s product, KeyShot was the first real time ray […]
Reversing Perceptions: How to Make Hearing Aids “Cool”
Thanks to innovators like the late Steve Jobs, the look and feel of a design is just as important as the technology behind it. Take hearing aids, for example. Most people who need them refuse to wear them because they have a functional appearance that, to the users, implies a defect. The common thought about…