When designing a hard sided case solution, most designers start with basic functionality – case size, protecting the parts, wheels or no wheels, and so forth. It makes sense to start here, as these functional parameters are most critical and need to be addressed adequately.

However, there is an additional aspect of your packaging solution that is just as critical – appearance. The visual components of the case can be under-considered or even overlooked. Yet, the visual aspects of the case can serve important, even critical, needs that make them just as functional
as foam cushioning or wheels.