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Sports clothing maker Under Armour is getting into the gadgets business with a set of wearable devices, headphones and a wireless scale.
Though Under Armour isn’t first with any of these, it’s trying to make it easy on consumers by designing products that connect wirelessly to each other or to its smartphone apps. A new version of its UA Record app seeks to integrate all aspects of your health and fitness — including nutrition, sleep and exercise — though a few features will require a companion app, MapMyRun. The apps are free and will also work with competing devices, such as Fitbit and Garmin watches.
Under Armour is offering a starter package, the UA HealthBox, for $400. It includes the scale, a chest strap to monitor heart rate and a fitness band to track steps and sleep. Each item is also sold separately. Beyond that, Under Armour is offering a shoe embedded with a chip to track exercise — even without a smartphone or any other GPS-enabled device for recording distance. The company is also making two headphones, including one that can measure heart rate at the ear.
Under Armour partnered with smartphone maker HTC for the HealthBox items and with Harman’s JBL business for the headphones.
Most of the items will ship Jan. 22; the shoes and heart-rate headphones will come later.
— Anick Jesdanun, AP Technology Writer, New York
In this Monday, Jan. 4, 2016, photo, the Under Armour Health Box is displayed in New York. Developed by Under Armour and HTC, the $400 kit includes a scale, a chest strap to monitor heart rate, and a fitness band to track steps and sleep. Each item is also sold separately. (AP Photo/Mark Lennihan)
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In this Monday, Jan. 4, 2016, photo, an Under Armour chest strap heart rate monitor is displayed in New York. (AP Photo/Mark Lennihan)
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In this Monday, Jan. 4, 2016, photo, the Under Armour Band is displayed in New York. The wrist band tracks steps, distance, resting heart rate and sleep. (AP Photo/Mark Lennihan)
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In this Monday, Jan. 4, 2016, photo, the Under Armour scale is displayed in New York. The Bluetooth and Wi-Fi enabled scale measures weight and body fat percentage. (AP Photo/Mark Lennihan)
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In this Monday, Jan. 4, 2016, photo, a pair of Under Armour SpeedForm Gemini 2 Record Equipped running shoes are displayed in New York. The shoes contain an embedded chip to track exercise. (AP Photo/Mark Lennihan)
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In this Monday, Jan. 4, 2016, photo, Under Armour’s Headphones Wireless, developed by JBL, are displayed in New York. (AP Photo/Mark Lennihan)
Filed Under: M2M (machine to machine)
