Realtors and marketers are leveraging the Internet of Things in particularly useful ways. Smart sensors can make building management easier, for example, telling managers whether a device such as a fan is working. On the marketing side of things, nearly six out of 10 information technology companies in the United States are using machine data to target ads to customers’ preferences.
The east Indian states are ripe for companies operating in the Internet of Things space, with the potential for $750 million to $900 million in revenue. Those states, already known for their academic institutions, have the potential to evolve into centers for information technology and information technology enabled services.
3 Ways Big Data Is Changing Real Estate
The commercial real estate industry is embracing big data. While the financial and health care industries have already used big data to solve problems and predict consumer behavior, the commercial market is finding ways to use big data to help with anything from designing better office spaces to …
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‘Internet of Things Could Drive $750-900 Million Revenue From East India’
Companies operating in the ‘ Internet of Things (IoT)’ space have a potential to churn $750-900 million from the east Indian states, a study said. “While these regions were traditionally regarded as rich in terms of skilled resources and fostered academia through seminal educational institutions, they have been given a further boost through steps that are being taken by the respective governments for their digitization,” it said …
Article: Marketers Put Internet of Things Data to Use-and It Works
Marketers are leveraging the internet of things (IoT) to track and reach the cross-everywhere consumer. In a July 2015 study by 2nd Watch, nearly six in 10 US IT and business executives said they leveraged machine data/the IoT for digital marketing. Understanding customer preferences was the most popular use case …
Filed Under: Infrastructure, IoT • IIoT • internet of things • Industry 4.0