RTT USA, Inc. (RTT) and Critical Mass recently completed an industry first for Nissan Commercial Vehicles – an online configurator tool called the Van Visualizer.
The Van Visualizer – a collaborative effort between RTT, Critical Mass, Adrian Steel and Original Wraps – enables Nissan Commercial Vehicle shoppers to design and customize their ideal van with drag and drop functionality. Exterior graphics and interior components can be tailored for buyers’ professional needs. For example, plumbers can specify drawers, florists can select bins or electricians can install shelving. Users can pick from a package tailored to their business or start from scratch and save their results.
RTT developed and rendered rich and realistic visuals of the vehicle and its parts. Critical Mass directed the creative process aligned to support Nissan’s “Innovation that Works” brand message.
The Van Visualizer is integrated with dealerships and the upfitting and graphics vendors, so that users can not only design their van, but drive it off the lot with the customized features in place.
Visit Nissan’s website to experience the Van Visualizer at www.nissancommercialvehicles.com/build/upfit.
Filed Under: 3D CAD, Automotive, Software