TESSCO executives at the company’s annual One conference on Tuesday ruminated on the rapidly shifting telecom landscape and shared the company’s own plan to meet ever-changing market demands.
According to TESSCO CEO Murray Wright, technology upgrades and new business models are putting the pressure on not just smaller companies, but all players across the industry. Wright pointed to recent acquisitions at Verizon and AT&T as evidence of this push to adapt to new industry demands.
“Do you think (these companies aren’t) going through significant changes? I can tell you (they are),” Wright said. “These companies have recognized there’s a tremendous opportunity and they’re doing something about it.”
Part of the pressure is coming from new business models demonstrated by players like Netflix, which delivers content without cables, and Facebook, which he said is a dominant content player that creates no content of its own.
Connectivity, Wright said, is changing how people work, shop, and just live in general, with “more data, more connected devices, and more access expected around the world.” As part of that trend, Wright noted double digit growth is forecasted across a wide range of sectors, including tower infrastructure, WiFi, backhaul, Internet of Things, in-building and public safety DAS, and small cells.
To accommodate both this growth and an array of new connectivity technologies, Wright said agility will be key.
Wright and fellow TESSCO execs Charles Kriete, Liz Robinson, and Craig Oldham showcased TESSCO’s own adaptability by highlighting changes the company is making internally to better meet changing market demands.
“If you want specific outcomes, you have to have specific plans,” Wright said. “The market expects it, competition demands it, and shareholders require it.”
TESSCO, they said, is shifting its priorities to focus more on customer experience via technology investments, a new organizational alignment, and investments in new initiatives. The company is aiming for a better go-to-market strategy, the execs indicated, as well as putting the right people in the right jobs, having the right inventory for clients at the right time, adding new solutions, and letting data drive decision-making.
More from TESSCO’s One conference in Nashville is headed your way. Check out @WirelessWeek on Twitter for live updates from the show.
Filed Under: Infrastructure