Design World

  • Home
  • Technologies
    • ELECTRONICS • ELECTRICAL
    • Fastening • joining
    • FLUID POWER
    • LINEAR MOTION
    • MOTION CONTROL
    • SENSORS
    • TEST & MEASUREMENT
    • Factory automation
    • Warehouse automation
    • DIGITAL TRANSFORMATION
  • Learn
    • Tech Toolboxes
    • Learning center
    • eBooks • Tech Tips
    • Podcasts
    • Videos
    • Webinars • general engineering
    • Webinars • Automated warehousing
    • Voices
  • LEAP Awards
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2021 Winners
  • Design Guides
  • Resources
    • Subscribe
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Engineering diversity
    • Trends
  • Supplier Listings
  • Advertise
  • Subscribe

Train Smarter and Coach Better with IOFIT Smart Shoes

By Samsung | February 16, 2016

While the latest smart phones may be the focus of attention at Mobile World Congress 2016, some of the most interesting tech gadgets that will be unveiled to the world aren’t yet considered to be part of the mainstream.

Take IOFIT, for example. Technically considered a wearable device, this unique smart shoe is in a category of its own. Developed by Salted Venture, a startup supported by Samsung Electronics, IOFIT is a solution that utilizes a combination of pressure sensors and a coaching app to improve a user’s balance and body posture to enhance one’s fitness routine or golf swing.

“There’s so much valuable information coming from our feet, and it’s being wasted,” said Jacob Cho, CEO of Salted Venture. “So, we wanted to make use of this data and utilize it to provide value to people. That was the driving force behind IOFIT.”

Getting Off on the Right Foot

The idea for the smart shoe was born at C-Lab, one of Samsung’s primary Innovation Programs that helps its employees to nurture creative business ideas. Soon thereafter, the team left the firm to establish Salted Venture as an independent company and create new business opportunities.

After realizing the possibilities and potential applications of the information coming from feet—possibilities that range from healthcare initiatives to video games—the minds behind IOFIT realized that they needed to segment their customer group to a more specific target to provide the most value. That’s when their extensive field research began.

While visiting premium fitness centers and professional golf facilities, the team learned how force plates—equipment used for posture rehabilitation and data analysis—proved the value of their idea. “There was an existing solution that was providing value already,” said COO and UX Planner Sehee Lee. “That’s what validated our belief in how this product can provide value for people.” Unlike the static, pricey equipment, however, the IOFIT shoe would need to be portable and cost-effective.

To do this, data analysis technology like accelerometers and pressure sensors were incorporated into the outsoles of shoes. Together, they are able to measure users’ balance, weight shift, ground contact force and location of COG (Center of Gravity)—specific factors essential to enable a more efficient and injury-free fitness and golf experience. This data, updated in real-time, is displayed on a pressure map on the screen of the IOFIT smartphone app, which pairs to the shoes.

“The technology is not only portable, but also seamless. It’s integrated into something you wear all the time, so you don’t even have to think about it,” noted Marketer Jungsoo Park.

IOFIT: A New Kind of Smart Shoe

As wearable device users, the creators behind IOFIT recognized the limitations of wearables such as smartwatches, fitness trackers and even other smart shoes currently available on the market.

“They’re tracking and throwing around all these data points and suggesting problems, but not providing a solution to the problem,” Cho said. “The few devices that have been able to offer a solution are trying to serve as an alternative to training with a coach, and attempting to build something greater than a human-to-human experience.”

As such, it didn’t take long for IOFIT to become centered specifically on coaching. Instead of simply offering users a compilation of data, the Salted Venture team developed a system that allows for an enhanced person-to-person connection.

What makes this possible is the video playback feature of the IOFIT application, which allows a user to evaluate their form and the respective real-time data all on one screen. Utilizing this core feature, a user can better visualize how they look, and how their stance and posture are affecting their fitness routine or their golf swing.

Another core feature of the application is the customizable coaching and analysis software which can be used to leave feedback or compare saved videos. With this tool, a coach can draw directly on the video or leave voice-over comments to offer precise, straightforward feedback. Furthermore, two videos can be compared side-by-side or stacked to give a clearer picture of what the data should or should not look like, allowing trainers to easily coach no matter their location in the world.

“We want to be a platform and a coaching tool for people to use. It’s an add-on to the interactive experience between people,” stated Lee. “You can’t outweigh the benefits that come from a real human-to-human interactive experience.” In this way, IOFIT remains unique in an ever-growing wearables market.

Going Global

While functionality is indeed an important factor, the footwear industry is also about style, which is why Salted Venture is focusing many of their efforts on the design of IOFIT.

“We don’t want people to just buy our shoes for functionality. We also want them to feel proud when they wear our shoes in public,” said Park.

As such, the startup is actively seeking business opportunities with footwear companies, and has already garnered attention from some of the world’s biggest brands. The group hopes to reach out to other shoe brands that share their vision during Mobile World Congress later this month in Barcelona, where they will be participating as an exhibitor.

Salted Venture is also excited to showcase IOFIT on a global level and get feedback on their product.

“Our goal is to empower people who love fitness and sports to train smarter and coach better,” Cho explained. “We want to see our products being used by inspiring athletes, coaches and individuals all over the world and to make their training and coaching experience the best it can be.”

Be sure to check out IOFIT at MWC from February 22 to February 26, 2016. IOFIT will be showcased at Stand 8.0K5 in Hall 8.0 of Fira Gran Via. To watch IOFIT demonstration, check out the video below.


Filed Under: M2M (machine to machine)

 

LEARNING CENTER

Design World Learning Center
“dw
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest info on technologies, tools and strategies for Design Engineering Professionals.

Design World Digital Edition

cover

Browse the most current issue of Design World and back issues in an easy to use high quality format. Clip, share and download with the leading design engineering magazine today.

EDABoard the Forum for Electronics

Top global problem solving EE forum covering Microcontrollers, DSP, Networking, Analog and Digital Design, RF, Power Electronics, PCB Routing and much more

EDABoard: Forum for electronics

Sponsored Content

  • Sustainability, Innovation and Safety, Central to Our Approach
  • Why off-highway is the sweet spot for AC electrification technology
  • Looking to 2025: Past Success Guides Future Achievements
  • North American Companies Seek Stronger Ties with Italian OEMs
  • Adapt and Evolve
  • Sustainable Practices for a Sustainable World
View More >>
Engineering Exchange

The Engineering Exchange is a global educational networking community for engineers.

Connect, share, and learn today »

Design World
  • About us
  • Contact
  • Manage your Design World Subscription
  • Subscribe
  • Design World Digital Network
  • Control Engineering
  • Consulting-Specifying Engineer
  • Plant Engineering
  • Engineering White Papers
  • Leap Awards

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search Design World

  • Home
  • Technologies
    • ELECTRONICS • ELECTRICAL
    • Fastening • joining
    • FLUID POWER
    • LINEAR MOTION
    • MOTION CONTROL
    • SENSORS
    • TEST & MEASUREMENT
    • Factory automation
    • Warehouse automation
    • DIGITAL TRANSFORMATION
  • Learn
    • Tech Toolboxes
    • Learning center
    • eBooks • Tech Tips
    • Podcasts
    • Videos
    • Webinars • general engineering
    • Webinars • Automated warehousing
    • Voices
  • LEAP Awards
  • 2025 Leadership
    • 2024 Winners
    • 2023 Winners
    • 2022 Winners
    • 2021 Winners
  • Design Guides
  • Resources
    • Subscribe
    • 3D Cad Models
      • PARTsolutions
      • TraceParts
    • Digital Issues
      • Design World
      • EE World
    • Engineering diversity
    • Trends
  • Supplier Listings
  • Advertise
  • Subscribe
We use cookies to personalize content and ads, to provide social media features, and to analyze our traffic. We share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information you’ve provided to them or that they’ve collected from your use of their services. You consent to our cookies if you continue to use this website.OkNoRead more