Smart homes are all the rage. Why not smart farms?
The U.S. Farmers & Ranchers Alliance introduced a new communications concept called SMART Farm at CES in Las Vegas this week.
“Science and technology are embraced by consumers in all aspects of their lives,” says Brad Greenway, USFRA chairman and South Dakota crop and pig farmer. “We want to demonstrate that farmers and ranchers are using similar technology to produce food in a way that is good for the soil, air, habitat, and water on and around our farms and ranches – without compromise on cost, quality, or taste.”
This SMART Farm technology uses data and technology to help farmers and ranchers become more efficient and better-equipped to protect natural resources while producing food. The use of technology can mean better care for animals, fewer trips across the field, and more precise application of water and crop inputs like fertilizer and pesticides.
In 2017, the USFRA says it plans to incorporate programs and activities, including 360 videos, infographics, events, speaking opportunities, and more to bring SMART Farming concepts to a wide range of farmers.
“Media, influencers, and consumers all understand the notion of ‘smart’ as a descriptor for the innovation and technology that helps improve their lives – the smartphone, the smart home, the smart classroom,” says Randy Krotz, USFRA’s chief executive officer. “Just like every other forward-thinking industry, American agriculture is employing science and technology to help build an ever-improving version of the American farm.”
Filed Under: Rapid prototyping