Tubing manufacturer NewAge Industries recently relaunched its website with a fresh, uncluttered design. The site features intuitive navigation, a clean look and feel and pages that focus on specific markets.
NewAge’s new website was planned with clear pathways in mind. Links to products follow an organized approach based on product type (tubing, fittings, clamps) and material (silicone, PVC, polyurethane). Informative materials such as white papers, regulatory summaries and installation instruction videos are found under Technical Resources, and press releases and posts on the company’s expansion projects are listed at News and Events.
An About Us section on the redesigned site highlights NewAge’s employee ownership culture and its community involvement, green initiatives, B Corp status, quality approach and engineering capabilities. A Careers tab directs viewers to job opportunities, benefits and the company’s ESOP (Employee Stock Ownership Plan). Links to the company’s AdvantaPure and Verigenics brands are included, and the site is optimized for mobile devices.
“We’re very happy with the intuitive flow this site offers our visitors in comparison to the previous site,” said Michael Tangreti, NewAge’s director of marketing. “It’s simplified, it’s logical, and it more than meets our goal of delivering product information in a clean, easy-to-follow format. The new site also lets us highlight our uniqueness. We’re the only 100% employee-owned B Corporation in the plastic and silicone tubing industry.”
NewAge launched its first website in the 1990’s, when customers’ preferences for learning about products began to shift from printed catalogs to the internet. The company’s initial site was adapted time and again to include new products and other pertinent information and eventually expanded to encompass hundreds of pages. NewAge’s team leaders and its Marketing department wanted a fresh look to better represent the modern, innovative, customer-focused manufacturer that NewAge is today. The company worked with a local B2B digital marketing agency on the project.
See NewAge’s redesigned website at newageindustries.com.
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Filed Under: Hose • wraps + sleeves, NEWS • PROFILES • EDITORIALS, Tubing components